D.S. & Durga
Bistro Waters Fragrance Product Launch
Influencer + Paid Social
OGAKI helped fragrance house D.S. & Durga plan and execute their most successful product launch in history — Bistro Waters.
By
The Numbers
2.96x
ROI from Paid
Media Program
73%
Publication Rate
from Organic Gifting
7.6M+
Social Reach
from Organic Efforts
50+
Campaign Creators
THE CHALLENGE
D.S. & Durga is a Brooklyn-based fragrance house sold online DTC and at luxury retailers such as Bergdorf Goodman, Nordstrom, Blue Mercury, and more. The brand needed to find a way to sell a brand-new fragrance, Bistro Waters, not only in-store, but online — convincing consumers to purchase a fragrance without every having smelled the scent. Bringing a fragrance to life online required strong storytelling and strong buzz. And after the heavy shopping period of the holiday season, the fragrance was launching in a quiet Q1, requiring a strong strategy to spark consumer interest in shopping again.
D.S. & DURGA BISTRO WATERS FRAGRANCE PRODUCT LAUNCH
THE SOLUTION
OGAKI created brand awareness and interest in the new fragrance with an in-store event in NYC, tapping trusted creators to reach a wider audience. OGAKI identified key tastemakers to meet the brand founders, experience the fragrance firsthand, and take it home for themselves.
To create additional buzz with creators outside of NYC, OGAKI also executed a creative mailer, sending the perfume alongside a cookbook and cooking ingredients highlighting the notes in the fragrance. Finally, OGAKI partnered with micro influencers and content creators to produce engaging content for paid media and allowlisting, running the ads through the influencers’ own channels to drive further traffic and conversions.
THE RESULTS
By creating a strategy that supported both brand awareness and conversion, Bistro Waters became the brand’s most successful fragrance launch and soon took its place as a signature scent in D.S. & Durga’s lineup. Beautiful experiences like the in-store event and the creative mailer brought the fragrance to life for influencers, who were then able to share authentic storytelling with their audiences, inspiring consumers to purchase the fragrance — without sampling the scent — online.
D.S. & DURGA BISTRO WATERS FRAGRANCE PRODUCT LAUNCH
Highlights
2.96x
ROI from Paid
Media Program
73%
Publication Rate
from Organic Gifting
7.6M+
Social Reach
from Organic Efforts
50+
Campaign Creators
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