Monday Born
Founder Positioning & Brand Building
Public Relations
OGAKI successfully launched an innovative new skincare brand, Monday Born, founded by influencer Teni Panosian.
By
The Numbers
10B+
Media Impressions
from Founder Profiles
7.3B+
Media Impressions from
Brand & Product Coverage
40+
Media Placements
at Launch
10+
Podcasts & Speaking
Engagements
THE CHALLENGE
Influencer Teni Panosian was launching a brand new skincare line, Monday Born, developed in collaboration with her community. She worked with her audience for testing and feedback to refine each clean, cruelty-free, and vegan product, creating a line that was truly meant for them. The launch posed a unique challenge — we needed to not only educate consumers that the brand existed but quickly and easily explain the innovative new concept of a community-led brand. And though Teni was a well-known beauty creator, she needed help building her credibility as an entrepreneur and founder in a market that often questioned the validity of an influencer-founded brand.
MONDAY BORN FOUNDER POSITIONING & BRAND BUILDING
THE SOLUTION
OGAKI focused on positioning Teni Panosian as an innovative founder and skincare expert to launch Monday Born. Our press strategy leaned into Teni’s years of experience in the industry and her unique approach as a founder who listened to her audience to develop her products. One-on-one editor meetings built Teni’s relationships in the space and allowed her to showcase her deep understanding of skincare, leading to dedicated interviews and profiles. Podcast opportunities further allowed Teni to share deeper storytelling about why she decided to launch a community-led brand. Finally, landing judging and panel opportunities with industry publications like Glossy further positioned her as a true expert in the beauty space, bringing heightened credibility to Monday Born.
THE RESULTS
Monday Born quickly became a hit, with an extremely loyal consumer base with a 50%+ repeat customer rate. We secured standalone founder features in publications like The Cut, Glamour, and Into The Gloss as well as consistent coverage in publications like Refinery29, Well+Good, Forbes, People, WWD, WhoWhatWear, and more. Through strategic founder positioning, Monday Born was able to stay top of mind for their target consumer, garner traffic-driving coverage that supported SEO, and quickly establish credibility as a new brand in the space.
MONDAY BORN FOUNDER POSITIONING & BRAND BUILDING
Highlights
10B+
Media Impressions
from Founder Profiles
7.3B+
Media Impressions from
Brand & Product Coverage
40+
Media Placements
at Launch
10+
Podcasts & Speaking
Engagements
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