Lancer Skincare
Emmys Red Carpet Partnership
Influencer + Public Relations
How do you grow product sales, without the benefit of a launch? OGAKI raised the profile of Lancer Skincare’s Legacy Youth Treatment through a strategic partnership with Celebrity Makeup Artist Joanna Simkin during the Primetime Emmy Awards.
By
The Numbers
4.8B+
Media Impressions
7.5M+
Social Impressions from
The Cut Takeover
30+
Media Placements
582.3K+
Social Media Reach
from Joanna Simkin
THE CHALLENGE
Lancer Skincare was founded by celebrity dermatologist Dr. Harold Lancer, whose A-list clientele includes Kim Kardashian, Jennifer Lopez, and Victoria Beckham. As part of OGAKI’s ongoing work with the brand, we were challenged with marketing Lancer Skincare’s most luxurious skincare line, the Legacy Collection, which had launched a few years prior and needed more awareness in the market. With a $1,000, 1.7-ounce hero product — The Legacy Youth Treatment — it was no easy feat to spark interest and demand in a product with a super-premium price point. We needed to convince skeptical consumers that this product was worth the price — without the benefit of a “new launch” press hook.
LANCER SKINCARE EMMYS RED CARPET PARTNERSHIP
THE SOLUTION
OGAKI sought out to find a creative and timely solution to spotlight the Legacy Youth Treatment. We recommended tapping into the Primetime Emmy Awards, utilizing the credibility of a celebrity make-up artist, the reach of a celebrity, and buzziness of a red carpet event to build interest and excitement around a truly luxurious skincare product. We secured a partnership with renowned make-up artist Joanna Simkin to prep Issa Rae’s Emmy Awards look with a full Lancer Skincare routine including the Legacy Youth Treatment. We negotiated deliverables, advised on content creation, and secured behind-the-scenes interviews and social media takeovers.
THE RESULTS
The partnership and resulting media and social buzz resulted in the Legacy Youth Treatment seeing an almost 200% increase in impressions year-over-year, propelling the product to becoming one of the brand’s most mentioned products of the year. OGAKI garnered headlines like “Issa Rae’s Emmys Skin was Prepped with a $1,000 Moisturizer — We Have All The Details On Her Glow” from publications like Allure, Marie Claire, Glamour, InStyle, People, and more, alongside social media coverage from Joanna herself along with publications like The Cut.
LANCER SKINCARE EMMYS RED CARPET PARTNERSHIP
Highlights
4.8B+
Media Impressions
7.5M+
Social Impressions from
The Cut Takeover
30+
Media Placements
582.3K+
Social Media Reach
from Joanna Simkin
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