Luna Daily Case Study - Sephora Retail Launch

Luna Daily

Sephora Retail Launch

Influencer + Public Relations + Affiliate Marketing

(OVERVIEW)

OGAKI launched UK body care brand Luna Daily in the US, supporting their exclusive retail partnership with Sephora.

By
The Numbers

4B+

Media Impressions

40+

Press Placements

8.3M+

Social Reach

50+

Organic Influencer Placements

THE CHALLENGE

Luna Daily, founded by beauty industry veteran Katy Cottam, is a microbiome-balancing body care brand for all skin — even your most intimate. After building momentum in the UK for three years, the brand wanted to expand into the US, but would need to reach an entirely new market of consumers unfamiliar with Luna Daily. With an exclusive US retail partnership with Sephora, Luna Daily had only one chance to make a splashy US launch — and showcase strong initial sales to their retail partner.

LUNA DAILY SEPHORA RETAIL LAUNCH

THE SOLUTION

OGAKI developed a comprehensive pre-launch, launch, and post-launch PR and influencer strategy, strategically building the brand’s awareness and credibility both within the industry as well as with target consumers. We hosted an exclusive dinner at Soho House in New York, generating social buzz and attention from key trade publications, consumer publications, and influencers, secured one-on-one press meetings with Katy to develop deeper brand relationships, and created an influencer gifting program targeting women’s health advocates, medical experts, lifestyle influencers, mothers, and Sephora Squad members alike.

“The team at OGAKI is truly exceptional. We've worked together since before Luna Daily's entry into the US market and our long-standing partnership has continued to thrive each year. Their blend of smart, informed strategic focuses with incredible connections with both US editors and influencers has meant we've consistently secured significant brand and product coverage. They have eloquently helped raise awareness for our brand and educated the industry and consumers on our category. They're an absolute pleasure to work with and I'm very grateful for them as an extension to our teams.”

Katy Cottam, CEO & Founder, Luna Daily

THE RESULTS

Luna Daily had an incredibly successful launch in the US. The results from the first launch helped secure multiple product expansions, including the launch of Luna Daily’s Motherhood range as Sephora’s first motherhood-focused skincare line. OGAKI garnered over 40 media placements around the launch, including dedicated, in-depth feature stories in publications like WWD, BeautyMatter, and Beauty Independent, founder interviews in publications like Business of Fashion and Glossy, and brand coverage in CNN, Good Morning America, Marie Claire, Women’s Health, and more. Influencer coverage also generated significant social media buzz with over 40 placements garnering over $386K in estimated media value (EMV).