JELLY DONUT BLUSH

As highlighted in Bustle and Glamour, the Jelly Donut makeup technique uses a combination of blush and highlighter for a glazed effect, elevating everyday makeup routines with a natural-looking glow. Influencers like Sharon Pak (@immbunny), Katia Gutiérrez-Colomer (@katiagcolomerr), and Melody Miles (@melodyymiles) have shared tutorials on how to achieve the look: starting by drawing a highlighter circle on the cheekbone, adding a dot of blush in the center, and blending outward. Brands such as Ulta Beauty (@ultabeauty) and Revolve Beauty (@revolvebeauty) are also participating in the trend, with Ulta Beauty demonstrating three “flavors” of the Jelly Donut look, showcasing different blush and highlighter combinations.

CONTRAST MAKEUP

Contrast makeup has become a buzzworthy topic, transforming how we think about makeup application. This trend, explored in depth by The Zoe Report and The Everygirl, focuses on the strategic use of contrast to highlight or soften features. Makeup artist Aliénor's (@alieenor) viral TikTok videos have broken down the concept, explaining that everyone falls into one of three contrast categories: low, medium, or high.

• High Contrast: Big differences between facial features, like dark hair and light skin, work well with bold, defined makeup looks. Celebrities like Zoë Kravitz and Megan Fox are high contrast. High-contrast makeup techniques might include deep smoky eyes or striking red lips for maximum impact.

• Medium Contrast: Those with facial features with some variation that are not as pronounced as high contrast benefit from balanced makeup looks. Zendaya and Jessica Alba are often used as references for this category, where a mix of defined eyes and natural lips, or vice versa, works beautifully.

• Low Contrast: For those with minimal differences between features, like Jessica Chastain (i.e. with light hair and light skin), a softer, more blended approach works best. The goal is to enhance your features subtly without adding sharp contrasts.

Inspired by the trend, influencers and models such as Emily DiDonato (@didonatoemily) and Danielle Estrada (@danielllestrada) have shared makeup tutorials for their specific contrast levels.

BERRY TONES

Fall 2024 is the season for rich, berry-inspired makeup, as highlighted in Vogue. From raspberry and blackberry to blueberry hues, these fruity colors are perfect for adding a bold pop to your fall and winter looks. Whether it’s a soft berry blush or a deep wine lip, this trend is designed to leave a lasting impression.

Though shades of berry can be worn on the cheeks and eye lids, the easiest way to embrace this trend is through rich grape or raspberry-tinted lips. According to Vogue, the goal is a juicy, slightly smudged finish, reminiscent of lips stained after a bite of fruit. Influencers like Luma Paias (@lumapaias) demonstrate this effortlessly on TikTok, using glosses like Rhode’s Peptide Lip Tint or tinted balms. Beauty creators such as Kiana Davis (@kianadalleave) are further popularizing the berry trend, sharing tutorials that make it easy to incorporate these luscious shades into everyday makeup routines.

Beauty brands like Jillian Dempsey (@jilliandempsey) and KJH Brand (@kjhbrand) are also leaning into the berry trend, with Jillian Dempsey’s new lip gloss shade Lavish Berry and KJH Brand’s Soft Smudge Lip & Cheek line, featuring Soft Berry - A Cool Berry, delivering bold, seasonal looks. Whether you prefer a subtle wash of color or a dramatic, full-coverage look, berry tones provide endless opportunities for creative expression.