SEO for Beauty Brands
SEO for skincare brands, haircare brands, makeup brands, and more.
REACHING NEW
BEAUTY CONSUMERS
Driving higher page rankings on search engines like Google and Bing is key to increasing traffic and ROI for your brand. With our focus on prestige and masstige beauty brands, we deeply understand your target consumer — and their search behavior.
our
services
Strategy
Holistic Search Strategy
User Journey Mapping
Keyword Research
Competitor Analysis
SEO Audit
EXECUTION
Copywriting
Link Building
Content Management
Keyword Tracking
Media Relations
ANALYTICS
Site Behavior Analysis
Traffic and Rankings Monitoring
SERP Analysis
Measurement & Optimization
We tackle search challenges of every scale — from international sites with thousands of skus to indie beauty brands looking to break into the market.
THE BESPOKE APPROACH
Our work begins with an SEO audit, taking a comprehensive review of your website, data, and competitive set to develop a bespoke strategy. From finding opportunities on product pages to drive more purchases to fixing technical issues limiting Google’s understanding and contextualization of your site, our solutions drive traffic and conversions from your target audience.
Our SEO efforts are led by specialists with decades of experience, with no hand off to a junior level employee. This high-level of expertise — combined with deep knowledge of the beauty space — allows us to find opportunities uniquely suited to your brand that align with true user behavior.
PHOTOGRAPHY ROSALIE AGENCY
CREATIVE DIRECTION OGAKI
MODELS Photogenics
PHOTOGRAPHY ROSALIE AGENCY
CREATIVE DIRECTION OGAKI
MODELS Photogenics
The Marketing Mix
Our team considers the full conversion funnel — from awareness to consideration to purchase to recapture — and builds synergies between organic search and other marketing efforts. PR supports backlinks and climbing search engine rankings, and utilizing keywords in TikTok videos helps them rank in search. By strategically utilizing organic search with other communications and marketing efforts, we’re able to apply our learnings across the board, drive stronger results across each category, ultimately increase revenue and ROI.
Friends
of OGAKI
“OGAKI is top tier — period. They are on top of trends and ever-changing best practices in the fast paced digital world. They are incredible partners to navigate challenges and build strategies to increase brand recognition.”
Kristy Roman, VP of Marketing, Lancer Skincare
“OGAKI is the rarest of agencies: they combine whip-smart strategy with nuanced brand insights and tactical expertise. Their partnership has been an invaluable asset to U Beauty.”
Tina Craig, Founder, U Beauty
