PR for Beauty Brands
From skincare PR to cosmetics PR to haircare PR and more.
Where Communications
Meets Marketing
Most agencies approach beauty PR as a standalone activity. Our clients benefit from our integrated approach: where communications and digital marketing work together to drive brand growth. These areas typically don’t sit together, with separate strategies, approaches, and agencies. But we firmly believe they should.
Our
Services
Strategy
Competitive Analysis
Communications Strategy
Founder Positioning
Media Target Development
Strategic Advisory
EXECUTION
Affiliate Programs
Pitching Calendar
National & Regional Outreach
Press Releases
Copywriting
Brand Partnerships
Red Carpet Partnerships
Gifting & Seeding
Events & Activations
ANALYTICS
KPI tracking
Measurement & Optimization
Affiliate Reporting
Monthly & Campaign Reports
We drive your growth through a forward-thinking approach to beauty PR, where communications and digital marketing work together.
COMMUNICATIONS THAT POWER GROWTH
At OGAKI, we know that PR goes well beyond traditional press mentions. SEO is supported by the link-building and brand mentions created by PR. Publications utilize affiliate marketing in their shopping stories, gift guides, and more. Retailers look for brand buzz in the beauty industry. And PR generates the awareness, credibility, and leads necessary to drive sales and retention.
By leveraging our unique expertise across marketing, communications, and retail strategy, we build stronger PR programs that not only garner more impressions with your target audience, but also help optimize all of your other marketing efforts.
PHOTOGRAPHY ROSALIE AGENCY
CREATIVE DIRECTION OGAKI
MODELS Photogenics
PHOTOGRAPHY ROSALIE AGENCY
CREATIVE DIRECTION OGAKI
MODELS Photogenics
SPECIALIZING IN ELEVATED BEAUTY
Our dedicated beauty PR experts have decades of experience in media relations working with luxury, prestige, and masstige beauty brands. We leverage our longstanding editor relationships, deep beauty knowledge, and expertise in affiliate marketing to garner coverage in the key publications that reach your target audience.
We know exactly how to pitch a beauty editor versus a commerce editor, what pitches to send when, what trend the industry is about to cover, and how to clearly and concisely break down science-driven messaging. Our PR approach maximizes coverage in both traffic-driving and credibility-building publications.
Friends
of OGAKI
“The team at OGAKI is truly exceptional. We've worked together since before Luna Daily's entry into the US market and our long-standing partnership has continued to thrive each year. Their blend of smart, informed strategic focuses with incredible connections with both US editors and influencers has meant we've consistently secured significant brand and product coverage. They have eloquently helped raise awareness for our brand and educated the industry and consumers on our category. They're an absolute pleasure to work with and I'm very grateful for them as an extension to our teams.”
Katy Cottam, CEO & Founder, Luna Daily
“I’ve been fortunate enough to work with OGAKI for years and can always count on the team to be fast and reliable collaborators in the editorial industry. Whether I'm looking for expert advice or interested in trying a new launch, their response rate is quick and easy. Not only do they rep the coolest brands, they also craft engaging and thoughtful pitches that standout in such a saturated market.”
Maya Allen, Beauty & Style Editor
“I love working with the OGAKI team, and always appreciate the thought and care that goes behind every email and pitch. They offer creative ideas for the sites I oversee to partner and feature their brands and experts, and there's always a level of personal connection behind every interaction.”
Faith Xue, Executive Beauty Director, Bustle Digital Group
