Paid Search Marketing for Beauty Brands
Connecting new consumers to your brand through paid search.
BEAUTY
GROWTH MARKETING
We deeply understand online search behavior in the prestige & masstige beauty space. Combined with our expertise in search marketing, we help you find — and convert — your target consumer through paid search, maximizing budget and results.
Our
Services
Strategy
Paid Search Strategy
User Journey Mapping
Keyword Research
Competitor Analysis
Holistic Search Program
Execution
Ad Copywriting
Campaign Builds
Variable Testing
Marketing Funnel Builds
Analytics
Site Behavior Analysis
Data & Pixel Troubleshooting
Measurement & Optimization
We help beauty brands show up in the right searches in the right places with the right consumers.
OUR APPROACH
Rather than approaching paid search simply like a math equation, we bring a human lens to search marketing. We think through the needs of your target consumer — at every stage of their consumer journey — to create ads that are strategic, personal, and engaging. Our clients benefit from our years of learnings and deep understanding of user search behavior in the beauty space.
PHOTOGRAPHY ROSALIE AGENCY
CREATIVE DIRECTION OGAKI
MODELS Photogenics
PHOTOGRAPHY ROSALIE AGENCY
CREATIVE DIRECTION OGAKI
MODELS Photogenics
The Marketing Mix
In paid search, we are constantly learning how customers are finding, interacting with, and searching for your brand — key insights that allow us to maximize results across all your marketing efforts. Our learnings from paid search allow us to optimize your organic search efforts. How your consumers are searching on social helps us understand how your consumers are searching on Google. And optimizations for search ad copy can be applied to copy across the board — from social media to blogs to newsletters.
Friends
of OGAKI
“I can vouch heavily for OGAKI’s performance — they are an incredibly skillful group of women who I trust tremendously. I value their opinion, am in awe of their aesthetic, and truly consider them to be my friends. We have achieved many challenging goals together and I appreciate the strong work ethic and dedication from the entire team.”
Jillian Dempsey, Founder, Jillian Dempsey Beauty
“OGAKI is top tier — period. They are on top of trends and ever-changing best practices in the fast paced digital world. They are incredible partners to navigate challenges and build strategies to increase brand recognition.”
Kristy Roman, VP of Marketing, Lancer Skincare
