The O-Word
Beauty Trend Report: August 2024
BEAUTY AUGUST TRENDS
SOCIAL MEDIA INSTAGRAM & TIKTOK
TRENDS DEMURE BEAUTY, BLONZING, Y2K
Every month, we share the latest beauty trends that our team is seeing in the market, from TikTok aesthetics to viral products to help inspire your marketing strategy and content planning.
This month, we explore the Demure Beauty trend, a beauty look that quickly went viral based on a TikTok from influencer Jools Lebron (@joolieannie). We also highlight Blonzing, a summer beauty trend that perfectly blends blush and bronzer for a sun-kissed glow, as well as the futuristic Y3K Beauty trend, which merges elements of nostalgia with forward-thinking creativity.
As we continue to dive into new trends each month, we'll review how influencers and brands are shaping the future of beauty, providing you with the latest updates.
DEMURE BEAUTY
As featured in a Hypebae article, the Demure Beauty trend, popularized by influencer Jools Lebron (@joolieannie) on TikTok, offers a refined and understated alternative to the bold Brat aesthetic. Demure Beauty celebrates sophisticated, clean looks and embraces an effortless, minimalist aesthetic. Influencers like Monet McMichael (@monetmcmichael), Armanda Toungui (@armandatoungui), and Leah Raquel (@leahraquel12) are participating in this trend by utilizing Jools’ sound, showcasing their own versions of Demure Beauty.
This trend has also been embraced by brands like Rare Beauty (@rarebeauty), who used the trending audio to humorously showcase their Soft Pinch Liquid Blush. Similar to quiet luxury, both trends focus on understated refinement, moving away from heavy contour and smokey eyeshadow and towards dewy skin and warm blush.
“Demure Beauty celebrates sophisticated, clean looks and embraces an effortless, minimalist aesthetic.”
BLONZING
Blonzing is a summer beauty look that utilizes warm-tone blushes that are similar in color to a bronzer, creating a natural, sun-kissed glow. Influencers like Banda (@beautybybanda) and Kamille Gregory (@kamgregory) on TikTok are leading this trend, showcasing how to apply this technique for a warm, radiant complexion. This approach is perfect for those who prefer a subtle yet glowing look, balancing the intensity of using both blush and bronzer for a more seamless and sun-kissed finish.
Y3K DEMURE BEAUTY
Y3K DEMURE BEAUTY
Y3K DEMURE BEAUTY
Y3K BEAUTY
The Y3K Beauty trend is making waves in the beauty world, blending futuristic and nostalgic elements reminiscent of the early 2000s with a modern twist. From using face gems, beloved by stars like Chappell Roan (@chappellroan) and makeup artist Donni Davy (@donni.davy), to using Rituel de Fille's Metamorphic Highlighters that give the skin a sci-fi glow, this trend is about embracing the sparkliest, shiniest makeup to create your own vision.
With no strict rules to follow, the Y3K aesthetic allows for boundless creativity. According to content creator Jax Diaz (@cinnagal), as quoted in Allure, “The style is inspired by the recent shift in reality we've all felt because of the rise of social media, Photoshop, and AI.”
