The O-Word
Beauty Trend Report: December 2024
BEAUTY DECEMBER TRENDS
SOCIAL MEDIA INSTAGRAM & TIKTOK
TRENDS WICKED, '90S SUPERMODEL MAKEUP, HIGH MAINTENANCE FOR LOW MAINTENANCE
The holiday season is here, and beauty trends are stepping up to match the festive energy. This month, we’re seeing the spellbinding influence of Wicked, the nostalgic glamour of ‘90s supermodel makeup, and the genius of High Maintenance for Low Maintenance beauty routines. December’s beauty trends bring together creativity, practicality, and magic, offering inspiration for brands and influencers to reimagine the beauty landscape.
WICKED-INSPIRED BEAUTY
From rich green tones to glittery pink, theatrical looks, brands and influencers are embracing Wicked-inspired beauty with full force. Brand collaborations include Ariana Grande’s r.e.m. beauty (@r.e.m.beauty) Wicked Collection, which brings bold, otherworldly products to life; IT Cosmetics (@itcosmetics) x Wicked, offering limited-edition blush and foundation brushes; and Beekman 1802 (@beekman1802) x Wicked, a skincare collection featuring luxurious, themed products.
Beyond the official brand collaborations, influencers like Mikayla Nogueira (@mikaylanogueira), Erin Parsons (@erinparsonsmakeup), and Payton Aquino (@paytons.makeup) have created Wicked-inspired tutorials, showcasing emerald eye looks and glittery finishes. Influencers are also sharing unboxings of the Wicked-inspired beauty launches, amplifying the excitement surrounding these magical collaborations.
‘90S SUPERMODEL MAKEUP
‘90s beauty has returned this winter, blending nostalgia with modern beauty. As noted in Who What Wear and Teen Vogue, brown-lined lips, frosted eyeshadows, and thin brows are making waves across TikTok and Instagram, with influencers like Lila Childs (@lilachilds) and Hannah Corallo (@hannahcorallo) embracing the trend. Face-framing tendrils, once popularized by icons like Drew Barrymore and Naomi Campbell, are also back, adding softness to updos and proving their timeless charm.
Celebrity makeup artists like Ash K Holm (@ash_kholm) and Sam Visser (@samvissermakeup), who have worked with stars including the Kardashians, are embracing the versatility of this ‘90s beauty revival. In Bustle, Holm notes that “a defined lip liner paired with a neutral gloss is key to achieving that supermodel pout,” while Visser highlights the importance of frosted shadows for adding “dimension and a touch of nostalgia” to any look. Their tips showcase the timeless glamour of this trend, making it adaptable for both everyday and holiday styles.
HIGH MAINTENANCE FOR LOW MAINTENANCE
This beauty movement focuses on strategic self-care routines designed to save time in the mornings and simplify day-to-day beauty maintenance, aligning with broader trends like the “morning shed,” which emphasize taking advantage of overnight routines.
The concept of “High Maintenance for Low Maintenance” is gaining traction with practices that help reduce daily effort. Techniques such as dying brows for a makeup-free look, applying overnight lash treatments and masks, setting heatless curls, and threading eyebrows for long-lasting results have become staples of this trend. Influencers like Caila Stevens (@cailastevens) and Melody Miles (@melodyymiles) demonstrate this trend on TikTok, showcasing how investing their time upfront allows for effortless beauty later. These practices are reflective of today’s demands for convenience, allowing busy consumers to achieve high-impact results without sacrificing valuable time daily.
