The O-Word
Beauty Trend Report: February 2025
BEAUTY FEBRUARY TRENDS
SOCIAL MEDIA INSTAGRAM & TIKTOK
TRENDS SHARP EYELINER, BUTTER SKIN, GALACTIC HUES
February’s beauty trends blend high-fashion artistry with real-world wearability. New York Fashion Week delivered sharp precision, celestial-inspired hues, and glowing skin, shaping what’s next in beauty. From sleek winged liner to bold metallic highlights and the rise of Butter Skin for a seamless glow, this season proves that contrast is key. As trends evolve, we’ll continue to explore their impact on influencers, brands, and everyday beauty routines—sharing insights to elevate your marketing strategy and content creation.
SHARP EYELINER
The sharp, winged eyeliner seen on the runways of Ulla Johnson (@ullajohnson) and La Pointe (@lapointe) embraces sleek, defined lines that elongate the eye. Makeup artist Romy Soleimani (@romyglow) crafted a minimalist yet striking wing at both shows, proving that even the subtlest flick can transform a look.
According to Harper’s Bazaar, La Pointe amplified the trend by pairing razor-sharp wings with utilitarian brows, sculpted cheeks, and soft pink lips. This refined yet daring look continues to gain traction across social media, with creators such as Pauline Choi (@paulinejchoii) and China (@makeupbychinaa) experimenting with ultra-crisp edges and extended wings to frame and lift the eyes. Whether achieved with gel, liquid, or pencil liner, the modern wing is about precision and confidence.
BUTTER SKIN
For those who love the glow of glazed skin but crave a touch more coverage, the Butter Skin trend offers the perfect balance. First spotted on model and influencer Aisha Potter (@aishapotter), this aesthetic celebrates foundation and bronzer that melt seamlessly into the skin, creating a creamy, radiant complexion that never looks greasy, as explained by Glamour.
Unlike ultra-dewy trends of the past, Butter Skin introduces a buildable finish, allowing freckles and natural texture to shine through while maintaining a smooth, buttery glow. The key to achieving this look? Hydrating serums, nourishing moisturizers, and creamy, skin-blurring foundations. As seen at Oscar de la Renta’s Fall 2025 show, skincare played a pivotal role—Allies of Skin (@alliesofskin) Founder Nicolas Travis (@nicolas.allies) and lead esthetician Leyen Tran (@leyentran_) prepped models with intense hydration and sculpting techniques to create skin that shimmers and reflects light for the ultimate “no-makeup makeup” look.
GALACTIC HUES
Iridescent, out-of-this-world hues make their mark on lips, eyes, and nails. At Christopher John Rogers (@christopherjohnrogers), lead artist Alex Levy (@alexlevymakeup) layered shimmery eyeshadow on the lips to build intensity, blending soft brown liner to ground the look. This technique creates a mesmerizing, multidimensional effect that feels both futuristic yet wearable.
According to Who What Wear, the shimmer extended beyond lips—at Collina Strada (@collinastrada), makeup artist Dick Page (@dickpageface) added a flash of color at the inner corners of the eye using Ilia’s (@iliabeauty) Eye Stylus Shadow Stick, proving that celestial tones can enhance natural features. Galactic shades redefine metallics, bringing a dreamy, weightless look that plays with light and color. Even nails embraced the cosmic shift, with La Pointe’s models sporting semi-sheer pearl tips from Sundays Studio (@sundays_studio).
