The O-Word
Beauty Trend Report: March 2025
BEAUTY MARCH TRENDS
SOCIAL MEDIA INSTAGRAM & TIKTOK
TRENDS WHITE LOTUS, UNRECOGNIZABLE MAKEUP, MOON VS. SUN
March’s beauty trends highlight transformation and reinvention. The White Lotus, an HBO Original series, continues to influence beauty routines, while Unrecognizable Makeup pushes the boundaries of self-expression. The Moon vs. Sun Beauty trend captures a personal journey, as influencers experiment with warm and cool tones, revisiting past looks to discover the version of themselves that feels most true.
As beauty trends shift, we’ll continue to uncover their impact on influencers, brands, and daily routines—offering insights to refine your marketing strategy and content.
WHITE LOTUS BEAUTY
The White Lotus continues to set beauty trends, with a focus on fresh, glowy vacation skin.
According to Who What Wear, The White Lotus makeup artist Rebecca Hickey (@bexx7) prioritized fresh, dewy complexions with minimal foundation and skincare-focused radiance on the show. The look has even inspired some beauty collaborations, including the White Lotus x Supergoop! (@supergoop) Kit, featuring SPF essentials, and the White Lotus x Kiehl’s (@kiehls) Gift Set, designed for post-vacation hydration.
To promote the Kiehl’s collaboration, influencers received The White Lotus-themed deliveries that brought the show’s signature glow to life. Calley Blue (@calleyblue) unboxed the set on TikTok, revealing the package as if she were unlocking a luxurious escape. Jillian Gottlieb (@jilliangottlieb) shared how the delivery brought The White Lotus-vacation vibes to her NYC apartment, while Jess Vallortiz (@jessvalortiz), a Kiehl’s partner, shared a humorous TikTok featuring the set.
UNRECOGNIZABLE MAKEUP
The Unrecognizable Makeup trend is pushing beauty boundaries beyond subtle enhancements to full-fledged reinvention. This look isn't about soft glam or natural contouring; it's about dramatic, high-impact changes that make you do a double take. From sculpted features to bold eye shapes and exaggerated lips, this trend is a playful exploration of how far makeup can alter perception.
Techniques like sharp, graphic liner, overlining, high-contrast contouring, and intense shading are being used to reshape the face. Creators such as Arianna Vargas (@ari1.vv), Natalie Mariduena (@nataliemariduena), and Claudia Walsh (@iwantcandy77) are showcasing their before-and-after, revealing how their everyday look contrasts with their ultra-glam, "unrecognizable" makeover.
According to PureWow, this trend is also fueling conversations about the power of makeup as an artistic tool—is it self-expression, escapism, or just for fun? While some use it to channel their alter ego, others are leaning into hyper-glam moments inspired by celebrities, pop culture, and runway looks. Unrecognizable Makeup is proving that with the right techniques, beauty has no limits.
MOON VS. SUN BEAUTY
The Moon vs. Sun Beauty trend is illuminating social feeds as influencers embrace the contrast between light hair and warm, sun-kissed makeup versus dark hair and cool, moody tones—sparking transformations and self-discovery.
Creators, like Meredith Duxbury (@meredithduxbury), Tatyana Lafata (@tatlafata), Stassi Schroeder (@stassiebaby), and Kate Bartlett (@katebartlett) have embraced their "Moon" phase, swapping sunkissed warmth for dramatic depth—trading golden hues, peachy blush, and luminous skin for midnight hair, cool contour, and smoky makeup.
Meanwhile, Ava Lee (@glowwithava), Jenna Palek (@jennapalek), and Brooke Bryant (@brooke.susan) have stepped into their "Sun" phase, leaving behind dark hues and icy tones for brighter hair and warm, golden finishes. Whether embracing warmth or leaning into depth, this trend shows that beauty is about experimenting, evolving, and finding what feels most like you.
